What It Costs to Build a 135-Door Luxury Storage Facility
An inside look at our 100k sq ft luxury storage project: land, soft costs, hard costs, and how we turn it into monthly income
Welcome to Unfollow the Herd, the weekly newsletter for people who want to stop trading time for money and start building wealth through ownership.
If you’re new here, join 5,400+ others building wealth every week.
“What does it actually cost to build a luxury self storage facility?”
Today, I’m going to break down one of our recent Mega MAK Storage projects:
→ 135 doors
→ 109,000 sq ft of rentable space
→ Built on 8 acres
I’ll walk you through:
Land costs and why location still matters
The soft costs most people overlook
A full hard cost breakdown (down to the dollar)
The business plan and projected returns
Let’s dive in.
The Land: 8 Acres with Built-In Marketing
This facility sits on 8 acres in Hartford, South Dakota, a bedroom community with space to build and 100,000+ cars driving by daily.
We paid $1,050,000 for the land.
It’s not urban infill. But that’s the point.
These projects don’t pencil in dense cities. We build in high-visibility locations off major interstates where you can get exposure and acreage.
Soft Costs: The Line Items You Can’t Ignore
You don’t pour concrete until the soft costs are dialed in.
Here’s what we budgeted:
Architectural Plans – $15,000
Custom layouts for heated units, cold storage, and condo shopsEngineering & Survey – $65,000
Drainage, grading, stormwater retention, slopes — all the stuff that keeps inspectors happyProperty Taxes & Insurance (During Build) – $19,000
Yes, you start paying even before you collect a dollar in rentDeveloper Fee (5%) – $360,000
Paid to ourselves, but often reinvested to stay aligned with LPsLegal & Accounting – $15,000
Entity docs, partnership structure, SEC compliance — don’t cut corners hereHolding Reserves (Construction + Lease-Up) – $80,000
Keeps the lights on and pays the bills during lease-upSignage & Branding – $15,000
Your brand is your lead gen. Don’t skimp. It’s your 24/7 billboard.Contingency (1%) – $75,000
This one was lean — we had tight plans and no major surprisesFinancing & Carry Costs (24 months) – $470,000
This covers construction interest, utilities, and the time it takes to stabilize
💸 Total Soft Costs: ~$1.1 million
Hard Costs: Where Construction Experience Pays Off
We’ve been building for years, and it shows in how we control costs without cutting corners.
Here’s what it cost to build 109,000 square feet:
General Requirements – $445,000
Management, porta-potties, dumpsters, site trailers — the overhead nobody seesConcrete (Interior) – $685,000
We love concrete. Low maintenance, high durability, better for long-term ownershipFraming, Wood, Plastics, Steel – $3.3 million
Biggest line item on the project. Materials, labor, and steel structure erectionPlumbing – $176,000
Only installed in the 11 condo shop unitsHVAC (Heated Units) – $339,000
Climate control for premium tenantsElectrical – $815,000
Every unit is powered — lighting, outlets, overhead doorsExcavation & Earthwork – $530,000
Digging ponds, site leveling, stormwater infrastructureExterior Concrete (Driveways + Flatwork) – $670,000
Doesn’t directly produce revenue — but makes tenant experience seamlessUtilities – $240,000
Water, sewer, storm — only needed in condo shops and sitewide drainageSales Tax on Materials – $135,000
Uncle Sam doesn’t forget to bill you
🔨 Total Hard Costs: ~$7.4 million
Total Project Cost: ~$9.8 million
When I started in construction, I couldn’t imagine a $10M project. Now we’re building them repeatedly — with systems, partners, and brand equity.
But none of this happened overnight.
Projected Returns: The Boring Math That Makes Money
Here’s what we’re projecting post-stabilization:
Top-Line Revenue: ~$1.5 million / year
Operating Expenses: ~$350,000
NOI: ~$750,000
Debt Service: ~$550,000
Cash Flow: $150–200K/year
Built at a 7.5% cap rate, this deal pencils, even with today’s interest rates.
When we can borrow under the cap rate, we create positive leverage. That’s when development becomes a wealth flywheel.
Final Thoughts
Storage is boring. That’s what I like about it.
It’s simple. It’s scalable. And when built right, it cash flows for decades.
Eight years ago, I couldn’t even imagine building a project like this. Now we’re helping partners across the country do the same — bringing the Mega MAK brand and systems into new markets.
If you’re curious how these deals come together or want to partner on a project, DM me “storage” on LinkedIn to learn more.
See you next week,
Marc Kuhn