Creating a Category in Real Estate: Luxury Storage
Why I'm on a mission to build the leading Luxury Storage company
Most real estate investors look for opportunities.
The best ones create them.
For years, self-storage was a commodity business. Developers built facilities, leased out units, and collected checks.
Then companies like Public Storage changed the model.
They stopped owning every facility and started focusing on brand and operations.
Today, Marriott doesn’t own most of its hotels. They operate them, license the name, and collect fees while investors own the assets.
That’s exactly where we’re taking luxury storage.
Why Traditional Storage is Broken
Storage demand has exploded in the last decade.
Contractors need space for equipment.
Amazon shop owners need micro-fulfillment centers.
Plumbers, electricians, and landscapers need secure, accessible shops.
High-net-worth individuals need safe, climate-controlled space for their assets.
Yet, most storage facilities are outdated, cramped, and not built for modern businesses or luxury asset owners.
We saw the gap and created a new category.
How We’re Building the Luxury Storage Market in North Dakota
We didn’t invent self-storage.
We just positioned it as a premium real estate investment.
Instead of treating it like a commodity business, we built a brand with Mega MAK Storage facilities.
Better facilities—designed for business owners and high-end clients.
Premium positioning—turning storage into an asset class that institutions will chase.
Category leadership—owning the term “luxury storage” in the market.
Now, when investors search “luxury storage investing,” they find us.
The Next Phase: Scaling Like Public Storage and Marriott
In real estate, the biggest companies don’t just own properties—they control the brand and operations.
Public Storage operates over 2,500 facilities but doesn’t own them all.
Marriott licenses its name to hotels worldwide but focuses on brand and management.
We’re taking MAK Mega Storage in the same direction.
Instead of just owning storage facilities, we’re playing the long-term game as a branded operator model.
Our Luxury Storage Goals Over the Next 5-10 Years
Scale to 5–10 million square feet under management.
Sell off stabilized properties to institutional investors while continuing to operate them.
Expand the Mega Max Storage brand, licensing and managing facilities we don’t own.
This strategy allows us to scale faster, keep long-term cash flow, and own the market without tying up all the capital.
Why Now is the Time to Invest
Right now, luxury storage is where multifamily was 15 years ago.
Still fragmented.
Still inefficient.
Still a niche.
But the demand is already here.
The supply of new storage projects is slowing—high interest rates have made traditional development tough.
Institutional capital isn’t chasing it yet. But when it does, valuations will climb.
Business owners and high-net-worth individuals want better storage solutions.
We’re positioning ourselves as the market leader in an asset class we helped create.
What Comes Next
Most people wait for the market to validate an idea.
The best investors move before institutions do.
We’re raising capital to scale this vision—partnering with accredited investors who see the opportunity early.
Is this something society can't live without? Just wondering.
I would enjoy discussing your model and potential opportunities in the northeast.